Brand Measurement: Our analysts track brand perception and fairness metrics with time to gauge how nicely the brand identification resonates as well as the brand impression managed across channels. We use this information to inform calculated enhancements to our branding campaigns. Why I picked R/GA: R/GA focuses on digital https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency