Silk's paid ads manager will also be monitoring their ad's performance on the DSP to see if it's reaching the desired audience, or if the parameters should be adjusted. A user visits a publisher's website. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's https://advertentiebeveiliging82479.dm-blog.com/28506982/details-fictie-en-advertentie-impressies