As time goes by and your puppy performs the necessary behavior reliably, you can wean him off within the food treat and substitute it with something else or increase the amount of commands in between rewards.
Puppy then learns, when he performs a particular behavior sometimes he gets to be a cookie. https://bronxrican.com/index.php?title=Sales_Management_-_Your_Next_Sale_Could_Be_The_Game_You_Can_Make