Right before RankBrain, Google didn’t understand synonyms and would return literal interpretations of a term. From Google: “…ahead of we experienced Innovative AI, our systems basically searched for matching terms. By way of example, if you searched for “pziza” – Except there was a page with that specific misspelling, https://websitetraffic66055.review-blogger.com/49092171/the-only-guide-to-google-ranking